How many people do you know without a Facebook account? Or an Instagram account? If I was to guess – I’d say not many.
Social media is definitely not a fad – it’s an indisputable part of everyday life now, and one of the most powerful forms of communication for individuals and businesses.
So what does this mean for small businesses and start ups?
A LOT – in fact, some would say it would be catastrophic to your brand not to get your business presence established.
4 Reasons Why Every Small Business Needs Social Media:
1. It’s the ultimate market research tool.
Small marketing budget? No worries. Think about Facebook, Instagram, Twitter, Pinterest, LinkedIn and many more – as a way to easily (and ethically) track industry trends, gather competitor information and above all, understand the needs, wants, passions and pain points of your customers. It allows you to participate in “social media listening”. Social media is the world’s largest (relatively free) focus group!
2. It allows you to showcase your brand’s unique personality.
It also allows you to network and to participate in conversations with like-minded professionals. Social media is the ultimate way to humanise your brand and express who you are beyond the tangible goods and services you provide.
Social media is an opportunity to “walk the talk”. The visuals and the content that you share are an instant reflection of your values and your unique brand. So take advantage of it – create your story!
3. It will help you to (relatively quickly) establish credibility and loyalty.
Building a social media dialogue instils confidence in both your existing and prospective customers. Why? Because it reminds them regularly that you are still around! Also (and very importantly), it acts as a virtual testimonial and facilitates a two-way conversation, allowing you to engage with your prospects, leads and customers in a constructive and authentic way.
4. It allows you to utilise and harness the incredible power of social influence.
The interaction that your social media receives, along with the likes, comments, retweets, shares etc, give your audience a reason to converse and take an active interest in your brand. Just think… if your friend likes something – you’re more likely to trust their opinion and like it yourself. It’s free, effortless and effective marketing!
Start small and authentic… and remember: you don’t have to be on every social media platform, just be where’s most appropriate for your audience and messaging!