5 Quick tips to maximise the impact of Facebook for your small business
Here are a few essential tips on how you can maximise the impact of Facebook to help promote your business and attract new people to your site:
1- Maintain consistent branding.
Think about your Facebook business page as an extension of your website – a destination that people will visit to learn about who you are and what you do. Create a recognisable look and feel on your page by keeping your visuals and messaging consistent. This will provide your audience with a familiar experience and help to strengthen your brand.
2- Make sure your profile is up-to-date.
Ensure your profile is complete with a profile picture, cover photo, bio and profile info, and pay special attention to the “About us” section (giving all the details about what you offer, where you are located, your working hours, contact details and so on.) It’s a good idea to cross promote your other social media accounts on here too!
3- Be responsive.
Always respond quickly to posts from your audience – whether either positive and negative. Use Facebook as a platform to connect with your audience and open up a two-way communication channel between you and your customers and prospects.
4- Create great organic content.
Post regular content on your page that encourages your audience to interact with you. Multi-media posts work best (think photos and videos) that include a clear and direct call-to-action. Always target your posts to your intended audience and take care to post at strategic times of the day.
5- Engage in Facebook advertising.
Facebook advertising allows you to deliver targeted ads to highly customised target audiences. Using your own creative and copy, you can create customised ads for your various marketing objectives (such as for increasing brand awareness, sending people to your website or increasing conversions on your website), and receive actionable reporting data to analyse your effectiveness. Facebook ads are relatively simple to set up (with guided recommendations), don’t require an extensive budget to drive success and give you complete control over when, where and to whom your ads will be served to.
Like any marketing initiative, the most important thing to remember when using Facebook is to provide value to your audience – whether that be providing your contact details, responding to customer enquires, communicating your latest product release, or providing special offers through targeted advertising.
Follow these top tips on how to maximise the impact of Facebook, and see how your small business can benefit from being involved in this powerful social network.