Pinterest is an incredibly powerful and popular social media creative discovery platform that gives your business the opportunity to showcase a 360-degree view of your brand, products, people, fans and ethos – in an organic and engaging way.
Pinterest helps you to establish your brand authority, grow your audience and improve your site traffic – all in all, an exciting and beneficial social media platform for small and large businesses.
If you’re going to invest time and effort into creating and sharing brilliant boards and pins, it’s vital that you’re doing it the right way. Stick by these best practices to ensure you’re optimizing your input and maximizing your potential for success!
7 Best Practices to Optimize Your Pinterest Profile
1. Optimise your profile name and description.
Include the name of your business in your profile name and username (i.e. your Pinterest URL: www.pinterest.com/social_zest). Provide a clear, concise and keyword rich description of your business in the “About You” section, integrating relevant #hashtags into your 160-character limit.
2. Verify your account settings.
Confirm your website and make sure your “Search Privacy” is set to “No” in your account settings. This will allow your Pinterest business page to be visible to search engines and show up in organic search results – a SEO must!
3. Organize your boards.
To keep your audience engaged and interested, keep your most popular boards towards the top of your account. You can easily drag and drop these to reshuffle and even experiment by rotating the order. You want your top level boards to be prominent and eye-catching in order to capture the attention of your visitors.
4. Make sure that your pins and boards are search-friendly.
Pinterest works equally as a social media platform and a search engine – so optimizing board names, pin names and pin descriptions is a must. Keep your board and pin names specific (thinking about what your audience would be searching for), and take advantage of your 500-word description limit (incorporating keywords and relevant #hashtags). Always include a link back to your website.
5. Pin brilliant and compelling visuals.
Use plenty of high-quality images that are high resolution, at least 600 pixels wide and preferably vertically-oriented (vertical images are proven to get the best pin-activity). Use images from your website as well as unbranded images, and try incorporating text on your images to deliver a higher pin-rate. (To source brilliant, unbranded images, check out these free stock image sites.)
6. Make sure your pinned images are appropriately named and tagged.
Labelling your images is equally as important as naming the pin itself when it comes to SEO. Avoid using default names such as IMAGE01.jpg, and always use an appropriate descriptive name that references the content of the image and your brand name. The same principals apply to the alt tag of the image.
7. Use Rich Pins.
Rich Pins are great for increasing your search impressions and clicks by displaying bonus textual information about your content directly on your Pin.
There are 6 types to choose from: app (include install button), movie (ratings, cast members and reviews), recipe (ingredients, cooking times and serving info), article (headline, author and story description), product (real-time pricing, availability and where to buy) and place (include map, address and phone). This is a great way to make your pins stand out!
As with all social media platforms – regular, high quality activity always wins the day!