Images are a powerful way to express your brand’s personality, values, products and campaigns. In a time-poor society, vibrant and well considered images help you to stand out from the crowd and in a world of ever-shortening attention spans, it’s becoming more important than ever to make each image count as an engaging piece of promotion and branding.
The 2017 internet is all about fast connection speed and unlimited bandwidth, where images not only enhance your content but also directly drive visitors to websites via external sites and social media. A post shared on social media or aggregation sites often displays a preview image alongside the link, which will be typically be grabbed straight from your post.
Remember, images aren’t just photographs and illustrations. Infographics, memes and .GIFs are all great ways to attract visitors…. so long as they are on brand and appropriate (!)
6 Tips on Boosting Your Website’s Brand Power Through Images:
1. Infographics have extra sharing appeal. Infographics are images that summarise the most important points of a blog post, much like a PowerPoint slide with additional illustrations or photographs. Designing infographics for specific blog posts is a creative and flexible way for your audience to share your content quickly and subsequently promote your website. Make sure to include a your site’s url at the beginning and end of your image, so that interested viewers will know where they can find more of your content.
2. More images mean more potential visitors. Include as many unique images as you can in your posts, as long as they are of high quality and relevance. Share them to image-based websites like Pinterest and encourage your website’s visitors to do the same by installing plugins or scripts that allow for instant, easy sharing. Remember, convenience is the key for building interaction and shareability.
3. Try to include faces in your images, when suitable. The brain reacts to images of faces quicker than those of anything else, and this is especially true when those faces are looking back toward the viewer. Use this to your advantage by including headshots on your landing page and on any elements of your website you’d particularly like to highlight.
4. Put a unique spin on your images. Maybe all your photographs are taken in the morning or at sunset, with rich, natural sunlight visible, or maybe you use the same backdrop in every image you post. Maybe you use the same colour filter for every image, or maybe a single model or person, object or theme to represent your brand. Using subtle styling in your images is an effective way to build your brand and help even casual viewers of your blog recognise what website a certain set of images comes from.
5. Keep original files in case your work gets copied. Having the original, unaltered files from your camera will help you prove your photos are yours in case of theft. If you don’t feel comfortable sharing EXIF data (information written by your camera on to each photo including the date, time and location of each photo), cropping each image slightly before sharing it can help quickly dispel future disputes over originality, as having the full image will prove your ownership.
6. Don’t watermark everything. Superimposing your logo onto every photograph is distracting and unattractive to viewers, and can often be a huge hindrance to an image’s shareability. Instead, try using a physical representation of your logo in your photographs (such as a sticker), or just include your own face (or your blog’s representative) in your images. Not only does this build your brand and increase the chance of visitors (people are more likely to click on images of faces), but it also serves as a form of watermarking without the unappealing distraction.
With the addition of these tactics, as well as making regular use of image-sharing websites such as Instagram and general social media hotspots like Twitter and Facebook, you should well be on your way to improving your blog’s branding power through images.